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קניות Archives - המכללה
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תגית: קניות

  • כשאין יעדים, אין הצלחות

    כשאין יעדים, אין הצלחות

    דומה שבימים האחרונים, יש לתוכניות החדשות תחביב חדש – ניגש אל הסופר הקרוב, נדחוף מצלמה לפרצוף של אנשים שהעיזו לרכוש מוצרים של תנובה ונשפיל אותם אל מול הצופים. למה? כי כשלכולם ברור שבחרם הזה תנובה ניצחה, מחפשים את האשמים והרבה יותר קל להאשים את הצרכן הקטן מאשר את "הנהגת החרם" המאורגנת, גם הרבה יותר נוח…

  • עניין של תודעה צרכנית

    אחת ההוצאות העיקריות שלנו בחיי היום יום סובבת סביב עניין האוכל. תודעה צרכנית נבונה יכולה להיות ההבדל בין תקציב מזון שנתי של 20 אלף שקל או 50 אלף שקל. מה אתם מעדיפים?


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